Hustle On

Jamaicans work hard because they believe that better days are always ahead. They're not saddened by poverty because they constantly look for progress. They hustle, whether it's 9-5 or 24/7, in a cab, in an office, or selling juice on the street.

 

They're always looking for creative ways to progress because, as they say, "better must come." The idea behind this campaign is that FLOW, a legacy telecom company, stands behind them and their quest for better. We created a 360 campaign and gave up our ad space for everyday Jamaicans to showcase their hustle